To determine a user's Klout score, Klout measures three variables related to the size of their social network (e.g. Follower/Following count and # of Friends), the the type of content that they create (e.g. Tweets, Comments, and Wall Posts), and the interactions others have with such messages (e.g. Re-Tweets and Likes). Let me break each of the variables down for you:
1. True Reach - The number of people influenced by a user. True reach is concerned with more than just having thousands of Followers and/or Friends, however. Rather, Klout focuses on the audience members that actually react to posted content by responding to it or sharing it with others.
3. Network Impact - The influence of a user's True Reach. Also rated on a 1-100 scale, Network Impact specifies the frequency at with Opinion Leaders (i.e. people with a high Klout score) engage with the messages posted on a members Twitter and Facebook account. In other terms, Network Impact basically applies the Amplification variable to an account holder's entire Social Media audience.
After combining the above three factors, Klout then presents a final Klout score, which, in essence, identifies a user's ability to create engaging content that people wish to share in their respective social networks.
So, just how influential are some the world's most well known Health and Fitness Firms? To give you an idea, I have listed the Klout scores (including True Reach, Amplification, and Network Impact) of 4 organizations that have frequently appeared in my Blog posts. Take a look at what Klout (as of Oct. 22) has to say about the nature of their Social Media presence:
Klout Score: 80
Top 3 Influential Topics: Health, Health Care, Fitness
True Reach: 196K - "Men's Health has the largest, most engaged audience possible."
Amplification: 71 - "Men's Health is very likely to have any message amplified and acted upon."
Network Impact: 84 - "Men's Health is constantly engaged by influential people."
Klout Style: Specialist - "You [Men's Health] may not be a celebrity, but within your area of expertise your opinion is second to none. Your content is likely focused around a specific topic or industry with a focused, highly-engaged audience."
Klout Score: 61
Top 3 Influential Topics: Bodybuilding, Health, Fitness
True Reach: 14K - "Bodybuilding.com has a huge network that is highly engaged."
Amplification: 42 - "Bodybuilding.com has a high percentage of content amplified."
Network Impact: 65 - "Bodybuilding.com generates a high level of engagement from other influencers."
Klout Style: Broadcaster - "You [Bodybuilding.com] broadcast great content that spreads like wildfire. You are an essential information source in your industry. You have a large and diverse audience that values your content."
Klout Score: 57
Top 3 Influential Topics: Staten Island, Training, Fitness
True Reach: 5K - "Spartan Race has worked very hard to successfully build a large, highly engaged network."
Amplification: 39 - "Spartan Race generates a steady flow of actions and discussions."
Network Impact: 60 - "Spartan Race is engaged by influencers."
Klout Style: Specialist - "You [Spartan Race] may not be a celebrity, but within your area of expertise your opinion is second to none. Your content is likely focused around a specific topic or industry with a focused, highly-engaged audience."
Klout Score: 47
Top 3 Influential Topics: Business, Fitness, Chocolate (This better refer to protein powder flavors, NOT real chocolate!)
True Reach: 1K - "Cytosport has worked very hard to successfully build a large, highly engaged network."
Amplification: 27 - "Cytosport generates a steady flow of actions and discussions."
Network Impact: 54 - "Cytosport is engaged by influencers"
Klout Style: Feeder - "Your [Cytosport's] audience relies on you for a steady flow of information bout your industry or topic. Your network is hooked on your updates and secretly can't live without them."
So what?!
Rather than measure the ability to wrongfully persuade consumers, Klout gives Health and Fitness firms the opportunity to measure the degree of meaningful influence they possess in their Social Media networks. By analyzing the various components that contribute to their overall Klout score and style, organizations can determine whether the content they create on a regular basis actually "sticks" with their customers. Similarly, Health and Fitness companies should monitor the topics that Klout deems them as influential about. Whether or not they are entirely accurate, these identified subjects signal some of the perceptions that consumers have about a business and its brand(s). Understanding why such associations occur is a key component to managing brand equity. Case in point - Does Cytosport, a nutrition supplement manufacturer, really want to be considered influential about Chocolate? I highly doubt it.
Andrew's Advice - Training Tips, Nutrition Notes, and Healthy Habits
Nutrition Note (October 22, 2011):
When choosing fruits and vegetables, simply follow the colors of the rainbow
Not to burst your bubble, but I did NOT just give you permission to go to town on a bag of Skittles. Sorry. What I mean by "follow the colors of the rainbow," is to consume fruits and vegetables that take on a palette of different tones and hues. In doing so, not only do you add to the assortment of tastes and flavors offered by these healthy foods, you also ensure that you provide your body with the nutrients it needs for stellar performance. In most cases (not all), fruits and vegetables of different colors contain separate types of vitamins and minerals. Take a look at a few common fruit/vegetable-color combos fit for any fitness king or queen.
Apples, peppers, potatoes, strawberries, tomatoes, etc. contain a plant pigment named Lycopene that may reduce the risk of several types of cancer. And, to top it off, many red berries also have a large number of antioxidants that link to increased heart health.
Cantaloupe, carrots, oranges, sweet corn, squash, and many others often possess high levels of beta-carotene, which converts to Vitamin A in our bodies. In doing so, these fruits and vegetables help us maintain our immune systems and promote improved vision. In addition, many citrus fruits are a great source of Vitamin B, which helps reduce the risk of birth defects.
Asparagus, broccoli, kiwi, lettuce, limes, and spinach - the list goes on and on. If you think back to Biology 101, you will remember that green plants receive their color from the pigment Chlorophyll, and usually contain Lutein. Lutein, as well as another chemical, Zexanthin, work together to promote muscular maintenance and development. And, leafy greens in particular offer an amply supply Folate and Vitamin B.
Blueberries, eggplant, plums, grapes, and raisins (and more) are a great source of antioxidants that improve our vulnerability to cancer, stroke, and heart disease. In some research experiments, eating blueberries correlated with improved memory and healthy aging.
Bananas, cauliflower, onions, potatoes, and turnips, just to name a few, possess a chemical known as Allicin, which has been found to reduce blood pressure and cholesterol levels, and may also ward off stomach cancer and heart disease. To top it off, some yellow fruits/veggies such as bananas also contain relatively large amounts of Potassium - an important mineral for optimum cell/organ functioning.
So, as you reach for fruits and vegetables throughout your day, look to Mr. ROY G BIV for a little bit of guidance. I promise that your body, and your taste buds, will thank you.
Share Your Ideas! Message me via E-mail (snydeaab@uni.edu), Facebook, Twitter, or LinkedIn!
Andrew Snyder
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